October 21, 2008
By Brian Morrissey

Many clients aim to create viral hits that consumers share by the millions -- work like OfficeMax's "Elf Yourself" and CareerBuilder's "Monk-e-Mail." Add Time Warner Cable to this group.

The nation's No. 2 cable provider this week launched a quirky site clearly geared for the kind of viral pass-along success some other efforts have managed -- but many have failed to generate.

Read the rest here.

When we announced the release of our PhotoFace technology last spring, we had no idea how quickly it would catch on. The past months have seen the launch of a number of campaigns using these next-generation characters: Nokia, M&M'S, VW, and Walkers. Visit any of these applications to see PhotoFace in action, or check out our demo here to see the new features we're constantly adding.

Armed with a fourth grade science book and some shoddy welding work, M&M’S® characters Red and Yellow have created The Candy Lab, a laboratory where you can upload a photo and transplant a face on an M&M and make it talk or sing! Then you can unleash your creation upon the world by emailing it to a friend or posting it to your social networking site or blog. Created by IMC2 and Oddcast, this application then guides you to getting that face on REAL M&M’S® with a personal message at the My M&M’S® Store.